Logan Paul's Prime Energy has defended itself after reports emerged about the drink's high caffeine content.
Prime became a viral marketing sensation when it was released by Logan Paul and KSI last year.
People were literally falling over themselves in supermarkets where the drink was in stock and spending a fortune, with supplies selling out very quickly despite purchases sometimes being limited.
But it seems the Prime fever is now over, with cans of the drink being seen sitting on UK shelves untouched.
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As the dust starts to settle around the viral craze, concerns have been raised about the quantity of caffeine contained in the drink.
So much so, Canada are set to recall the energy drink, with Health Canada saying that at 200 milligrams of caffeine per can, Prime Energy exceeds the regulator’s acceptable caffeine limit of 180 milligrams per serving and should not be sold.
And now, US Senator Chuck Schumer has called on the US Food and Drug Administration (FDA) to investigate the drink.
He said: “One of the summer’s hottest status symbols for kids is not an outfit, or a toy — it’s a beverage.
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“But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets."
However, Prime has defended their drink, saying that it contains comparable levels of caffeine to other energy drinks and is also compliant with FDA regulations.
A spokesperson for Prime told PEOPLE: “PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in.
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“It complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18."
Senator Schumer added in his letter to the FDA that the marketing between the two drinks does not look substantially different.
He said: "“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising.
“This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
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Prime added that it would 'welcome' any discussions with the FDA in order to protect consumers.
Prime Energy is advertised as being zero sugar and vegan. However it joins a growing number of energy drink brands with high levels of caffeine. In the case of Prime Energy this is 200 milligrams per 12 ounces, around two cans of Red Bull, or half a dozen cans of Coke.
Some schools in the United Kingdom have already put bans of Prime Energy in place, citing concerns from paediatricians about possible health effects including digetive issues, anxiety, and heart problems.
Featured Image Credit: Instagram/@drinkprime / Brandon Bell/Getty ImagesTopics: KSI, Logan Paul, UK News, US News, Food And Drink