Of course, the Super Bowl is about the sport. Sure.
But it’s also about the snacks and the fun and the drinks and the celebrities and the half-time show, obviously.
And one person who seems to have plenty of eyes on her at this year’s Super Bowl is Taylor Swift.
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While the camera has shown her hilarious reactions throughout the night alongside celebrity pal Blake Lively, she’s also been getting involved with the crowd.
‘Not on everyone’s bingo card’, Swift took part of a chugging contest at Las Vegas’ Allegiant Stadium as the crowd cheered her on.
Going head-to-head with her close friend Ashley Avignone, Swift absolutely cleared it as she chugged the cup down in no time.
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One user joked on X: “Who wins in a beer chug contest, Taylor Swift or @DavidBakhtiari.”
Bakhtiari is a NFL star known for ‘epic’ beer chugging contests at games - when he’s not playing of course.
He even reposted the clip with applause emojis.
And users were quick to ask him: “So when do we get to see a beer chugging contest between the two of you?”
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With one even writing: “You got competition,” as another put: “Game recognise game.”
Others even said the chugging moment ‘is more entertaining than 90 percent of the game so far’.
Someone else also wrote: “Taylor Swift chugging. Not something you see everyday.”
There was much debate whether the ‘Midnights’ singer would make it tonight to watch her boyfriend Travis Kelce on the field as the San Francisco 49ers take on the Kansas City Chiefs.
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But Swift hopped on a plane from Tokyo, Japan, straight after stepping off stage for her Eras Tour concert and headed quickly to Vegas to make it back in time.
As well as Lively and Avignone, she’s joined by rapper Ice Spice.
Her presence at Kelce's NFL games has caused a bit of a stir of late, although it has made some people a lot of money thanks to a boom in viewership, merchandise deals and ticket sales.
The pop star's other half isn't a fan of all the craziness that's followed him since they struck up a romance, though.
Although the tight end said it's been 'nothing but fun', Kelce admitted he isn't too happy about a certain conspiracy theory about their romance that has been circulating online.
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Some suspicious social media users have claimed by that the result of Sunday's (11 February) game is already a done deal and that the Chiefs are going to roar to victory simply because of the pair's romance.
They reckon that the sheer power and sway Swift has over her fans - and arguably, the globe - will easily translate to the football field.
But Kelce hasn't taken the conspiracy theory lightly and he had some pretty stern words for people stirring up speculation.
When asked what he thought of people who doubted the authenticity of their relationship, he laughed as he said: "You're all crazy."
Featured Image Credit: X/@NFLTopics: Super Bowl, Taylor Swift, Sport, Celebrity, US News