Jeremy Clarkson only started farming five years ago despite owning Diddly Squat for 16 years

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Jeremy Clarkson's journey from gas-guzzling Top Gear frontman to a champion of agriculture has been swift and unexpected. And it's one that is firmly rooted in the late 2000s, with his Diddly Squat adventure beginning long before Clarkson's Farm.

Clarkson is a much-loved household name, loved by many for his bespoke presenting style whether it is on Who Wants To Be A Millionaire or The Grand Tour.

Now, millions are eagerly waiting for season three of Clarkson's Farm, which drops on Amazon Prime Video this Friday (3 May). The first four episodes will be released to the public, with the following four dropping the following Friday. Yorkshireman Clarkson turned to farming back in 2019, running Diddly Squat Farm in the idyllic Cotswolds. The 1,000-acre farm fell under his management after the retirement of its former farmer.

But Clarkson's journey with the farm didn't begin then. In fact, he's owned the plot for more than 15 years.

Then named Curdle Hill Farm, Clarkson bought the 1,000-acre plot in 2008.

While it's not quite known how much Jezza paid for the plot, it's estimated to be worth around £13 million when compared to other plots of similar size and rural location.

Jeremy with his partner Lisa Hogan and business advisor, Charlie Ireland (Prime Video)

At the time, it was mainly an arable farm, which means it produced crops such as wheat and rapeseed.

Since taking over the farm and renaming it Diddly Squat - in honour of the profit (or lack of) Jeremy gained from it in his first year in charge - Clarkson has given it a much more modern touch, while getting in trouble along the way.

The first 12 months saw Clarkson made a meagre £114 in profit, leaving him almost speechless.

Diversifying the farm was left as Clarkson's only option when it came to making a meaningful pot of money.

We've seen the opening of the Diddly Squat Farm Shop (cow juice anyone?), which sells a variety of products made from goods foraged on the farm itself.

Kaleb Cooper and Jeremy Clarkson (Prime Video)

Then there was the ill-fated farm restaurant that was shut down by West Oxfordshire District Council almost immediately.

Clarkson has found success elsewhere, though, through his Hawkstone lager and cider.

As for what the long-term future holds, Clarkson isn't too positive if his Sunday Times column is anything to go by.

"I could sell the farm and earn far more from the interest than I do from growing bread and beer and vegetable oil," he wrote.

"But I like having it and for very good reasons. There are no death duties on farmland, so my children like me having it too.

"This means I have to hang on to it, but what then? Do nothing? That would be heartbreaking."

You can watch season three of Clarkson's Farm on Amazon Prime

Topics: Jeremy Clarkson, Clarkson's Farm, TV, TV and Film, Business, Environment, Amazon, Amazon Prime, The Grand Tour

Tom Earnshaw

Tom joined LADbible in 2024, specialising in SEO and trending content. He moved to the company from Reach plc where he enjoyed spells as a content editor and senior reporter for one of the country's most-read local news brands, LancsLive. When he's not in work, Tom spends his adult life as a suffering Manchester United supporter after a childhood filled with trebles and Premier League titles. You can't have it all forever, I suppose.

@TREarnshaw